In the beginning there was a word! That is, your site was appreciated only the information which he contained. It was necessary to specify only in meta tegakh keywords to help young search engines to define{determine} correctly a subject of your site. And all optimization. Sacred simplicity! Whether who thought, what game in keywords becomes for many the basic employment{occupation}? What a web of the master will put weight of efforts not on development of projects, and on deserving favour of search robots?

For neutralization of abusings with search optimization Google has decided to use hyperlinks as the additional factor of a rating of quality of sites. In the beginning all worked fine. But a web of the master have quickly thought, that now that search engines have preferred to their competitors, it is not necessary to care only of real value of the resource. It is necessary to catch as much as possible links to the site from other sites. Influence of quantity{amount} of links on ranging can be compared and even significant to surpass influence of internal factors (real value of a resource) and is limited only to quantity{amount} of the sites available in bases poiskovikov.

First the some people, and then practically everyone began to improve positions of the sites with the help of artificial actions on increase in quantity{amount} of links. Now the set of resources on the Internet is rendered with services on an exchange of links. It worsens quality of search that causes discontent with job of search engines in Internet users including at a web of masters.

Fondly to believe, that a web of the master will stop to use nakrutki and will start to be engaged in extremely projects. Attempts to lift popularity of the site at any cost will be always undertaken. Developers PS are not going to be reconciled with spamirovaniem search and constantly spend jobs on neutralization of artificial methods of creation of the traffic. Now for a rating of quality of materials of sites some tens parameters already are used.

The situation reminds struggle between founders of viruses and anti-virus programs. Similar, it will never be terminated. Search engines conduct constant perfection and complication of algorithms of search, but optimizatory do not lag behind, quickly find out their innovations and adapt for them.

To the beginning{starting} author to take into account all set of factors of optimization not under force, therefore optimization lozhitsja on him  heavy burden and takes away a lot of time from the basic affair - creations of a product. To compete with professional optimizatorami and to watch{keep up} improved algorithms all it becomes more difficult, therefore now win budgetary sites which in a status to pay for promotion professional optimizatoram. For the beginning{starting} author, be he even EHnshtejnom in the business, there is not so pleasant picture. Optimization in search engines for him  becomes unprofitable. To not participate in optimization too it is impossible is an obscurity.

What, poiskoviki struggle with a spam - the pages which are created specially for attraction of visitors from search engines and not bearing{carrying} the helpful information, but whether they have generated this phenomenon the careless actions? They are guided by the calculations and benefits. At all their leaflets about radenii about users to earn they have learned, and is not weak!

And what to do{make} poor a web to the master?

To be the realist and to not absolutize a role of search and reference ranging in promotion of a site. There are many other ways of promotion: registration in catalogues, the publication of author's clauses{articles} on popular resources, advertising on bulletin boards and others. As a whole, it is necessary to pay attention to the methods of promotion focused on a content more. Anyhow, poiskoviki everyone will better define{determine} the sites containing really valuable, original information. On the other hand, the valuable information itself draws people as a magnet. Only having a site with the interesting maintenance{contents}, it is possible to count on that the web of the master will be put on you with the most valuable unilateral links. And what for a site in general if on him there is nothing unique? Like, simple trues, but how many confusing, if " continue to chase shadows " instead of simply more being engaged in creation?